OUR STORY

We got sick of chalky water.

So we made a creatine we'd actually drink every day — and priced it so everyone we know could too.

Creatine is the most-researched supplement on earth. It's brilliant for your muscles, your brain and your hydration. And almost nobody sticks with it — because it tastes like grit in water or costs a fortune to make bearable.

We're a small Australian team who took creatine daily, hated the ritual, and couldn't find a flavoured one that was both genuinely good and genuinely affordable. The nice-tasting ones were $30–40 a tub. The cheap ones were unflavoured and ended up at the back of the cupboard.

So we built our own. Four naturally-flavoured hits, a full 5g clinical dose, a 250g tub with electrolytes — and a flat $24.90 because we sell direct and launch lean. This site is the soft launch: friends, family, and anyone early enough to help us get the flavours exactly right.

What we stand for.

Flavour first

Flavour first

If you won’t drink it, it won’t work. Taste is a feature, not an afterthought.

Fair by default

Fair by default

Sold direct, priced lean. The saving goes into the price, not our margin.

No fairy dust

No fairy dust

One clinical 5g dose, five clean ingredients, nothing you can’t pronounce.

Built with you

Built with you

This is a soft launch. Your feedback literally decides the final flavours.

5g

Creatine per serve

250g

Tub · 25 serves

$24.90

Flat price · 80¢ a serve

4

Natural flavours

Why $24.90?

The price isn't a promo. It's the point.

We sell direct from our site — no retail shelf, no distributor cut, no big launch ad budget. That saving doesn't go in our pocket; it goes into the price.

The result: a 250g tub of naturally-flavoured 5g creatine, with electrolytes, for a flat $24.90 — about 18% less per 100g than other flavoured creatine, at just 80¢ a serve.

Where your $24.90 goes

Creatine, flavour & ingredients 62%
Tub, packing & making 20%
Shipping & payment fees 12%
Us (kept deliberately lean) 6%

Illustrative split for the soft-launch price.

Be early. Help us get it right.

Grab a tub or the taster bundle, tell us what you think, and help shape the flavours before we launch wide.

Shop the range →
Get the bundle